Industry news

The problem of Chinese fasteners

Editor:浙江亦宸五金有限公司 │ Release Time:2020-05-14 

Passenger cars and imported brand cars account for over 80% of China's automobile consumption. However, according to the editors of high-strength standard parts, many of these brand-name high-end cars are actually assembled on domestic production lines, and more than 60% of the fasteners on the cars are imported from abroad. The common standard parts exported by China are only sold for 1,200 US dollars per ton on the international market, while the prices of some imported high-grade fasteners are as high as 8,000-10,500 US dollars per ton, a difference of 7 or 8 times. It is precisely because of the lack of independent intellectual property rights and brands in China's automotive fasteners that the Chinese fastener market is playing an embarrassing situation as a wedding dress for the world's fastener giants.

In the imported car models, foreign investors invested 30% and owned about 50% of the shares, but took away 70% of the profits, while Chinese companies can only get 30% of the profits. One is because the intellectual property rights of fastener products belong to foreign parties, and the other objective reason is that there are certain problems in the stability of our fastener products, as well as brand factors. Another example is the pump and valve industry in China. Huang Zuoxing, chairman of the Wenzhou Pump and Valve Industry Association, once said this metaphor: In the past, when the valve of the train was pulled out, it sold 1 million yuan, and now two valves can sell 1 million yuan. The increase in technological content will greatly increase the profits of enterprises.

There is a long way to go. China's hardware industry wants to grow bigger and stronger, from a world manufacturing power to a brand power, a long and difficult road to go. To strengthen technological innovation and value brand building, China's hardware industry urgently needs to set off a storm of innovation.

What is the image of Chinese-made hardware products on the stage of the international market? China's hardware-made products can be said to be the world's first in number, but the lack of industry brands and innovations restricts its competitiveness in the international market. There are many old hardware companies that have not innovated technology or built their own brands for decades, and it is difficult to maintain their place in a competitive society that fights price wars. If you want to strengthen the position of Chinese hardware products in the industry and the competitiveness in the international market, you can only do brand building and technological innovation.

Enterprises wanting to make the industry bigger and stronger must make a fuss about brand development. Find out the reasons for brand development and corresponding solutions. Strengthen the upgrading of metal products for railway and rail transit products. Only by possessing excellent products and technology and establishing your own brand can you dominate the terminal market.

A country's industrial brand image and brand industrialization determine the country's international brand value. Some brand products of the United States, Japan, the European Union and other countries and regions still occupy a dominant position in the international market. From a long-term perspective, China will start domestic demand, especially consumer demand, transform its economic growth mode, and change the growth mode driven by exports in the past. If China's hardware industry wants to grow bigger and stronger, it must transform from manufacturing in China to creating in China.